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In a world where athletes are increasingly becoming global ambassadors for brands and companies, Kylian Mbappé's latest endeavor has raised eyebrows, leaving fans and marketing experts alike in awe. The French football sensation, known for his blistering speed and scoring prowess on the field, has recently been featured in a surprising commercial in China. What makes this ad stand out isn’t just the fact that Mbappé is the star of it, but the fact that he’s delivering lines in Mandarin – a language that many would not associate with the French striker.
L'étonnante publicité en mandarin de Kylian Mbappé pour un réseau social chinois
The commercial in question was released on Xiaohongshu, a social media platform that has become the Chinese equivalent of Instagram. Xiaohongshu, also known as “Little Red Book,” is a popular app where users share lifestyle content, shopping experiences, and product reviews. Over the past few years, the platform has garnered a massive following, particularly among younger generations. This, of course, made it an ideal choice for brands looking to target China's vast and digitally-savvy market.
For Mbappé, this marks a departure from his usual endorsement roles. While he’s been associated with global giants such as Nike and Coca-Cola, appearing in an advertisement for a Chinese social media platform is something altogether new for the 25-year-old. What’s even more striking is that Mbappé is speaking fluent Mandarin in the ad, which has drawn significant attention from fans and media outlets across the world.
The commercial, which was uploaded to Xiaohongshu, shows Mbappé in various scenarios, demonstrating the platform's functionality and encouraging viewers to join the social media revolution sweeping China. The French star is seen interacting with other characters, seamlessly switching between his role as an athlete and that of a digital influencer. The ad’s tagline promotes the concept of connection, highlighting the power of social media to bring people together—something Mbappé, with his international appeal, is certainly no stranger to.
The use of Mandarin, particularly by someone who is not a native speaker, makes this advertisement even more remarkable. Not only is Mbappé expanding his reach in Asia, but he’s also showing a willingness to adapt to different cultural contexts, which further strengthens his global brand presence. The fact that Mbappé has gone beyond merely promoting a product to actively engaging with the local language and culture has made this commercial stand out in the crowded world of sports endorsements.
Quand Mbappé fait la promotion d’un réseau social chinois
The commercial’s release has prompted a discussion on the intersection of sports, culture, and business. China, with its enormous market and growing middle class, has become a key battleground for global brands, and having a global figure like Kylian Mbappé in the spotlight is a clear indication of how important the Chinese market is for international business.
For Mbappé, this partnership is a logical step in his continued global expansion. In recent years, he has become a household name not only in Europe but around the world. His influence extends beyond the football pitch, and his association with various global brands has cemented his status as a true international superstar. Appearing in a Chinese advertisement is simply the next step in his career, allowing him to tap into the burgeoning Chinese digital economy, which is one of the most vibrant in the world.
The endorsement also signals the growing influence of Chinese social media platforms in the global market. Xiaohongshu, in particular, has become a powerful force in driving consumer trends, and it is not uncommon for global brands to partner with celebrities who can help them break into this lucrative market. In this sense, Mbappé’s collaboration with Xiaohongshu isn’t just about promoting a product; it’s also about creating a bridge between the West and the rapidly changing landscape of Chinese digital culture.
Kylian Mbappé est la star de cette improbable pub chinoise
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kilian mbappe en chine - Kylian Mbappé fait la promotion d’un réseau social